Working with an all-star team, we crafted a web presence and art direction to bring Hims to market; a men’s wellness brand aimed at normalizing treatment for hair-loss, erectile dysfunction and adult acne. Our goal was to provide detailed information and solutions in an approachable, relatable and personal fashion. Hims features natural skin-tone colors, a diverse, youthful cast, conversational copy (and emojis), and a warm, playful site design.